ABOUT Karen

Karen Rivera is a Puerto Rican New York–based fashion, beauty, and lifestyle creator known for her bold personality and everyday elevated style. What started as sharing her looks and daily routines online while balancing a 9-to-5 evolved into a platform where her audience connects with her humor, openness, and real-girl perspective on fashion and beauty.

Her followers gravitate toward her signature mix of authentic, attainable style, GRWMs, product recommendations, and lifestyle content that feels personal and relatable. With 35.8K followers on Instagram and 13.2K on TikTok, Karen has built a loyal and engaged community, creating content that blends personality, aesthetic, and everyday practicality.

Her strong on-camera presence and collaborative approach have led to partnerships with brands including CoverGirl, MAC Cosmetics, Victoria’s Secret, Amazon Fashion, JD Sports, Matrix, and TRESemmé, positioning her as a high-impact partner in the fashion, beauty, and lifestyle space.